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School Faculty of Science and Technology
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Department Design Engineering & Mathematics
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Location London
Research activities
Design for Wellbeing. Understanding how to design products and services so that interacting with them enables people’s wellbeing.
Human-Human Interaction (HHI) in User Experience (UX). Understanding how HHI affects UX and investigating how to design positive human-human interactions.
Autoethnography. Applying insights from personal experience to establishing user requirements and designing user experience.
Inclusive Design. Investigating how products and services can be designed to help those with disabilities, in particular ADHD.
Current Teaching
Prof Jordan teaches on the following courses:
PDE1315: Contextual Studies & Studio Practice
PDE 2316: Design Methods, Processes & Practice
PDE 3806: Design & Engineering in Context
His sessions are on the theme of Strategic Design. They include:
·      The Four Pleasures: A Framework for Understanding Users
·      Designing User Experience: The Building Blocks of UX
·      Research Methods: Techniques for Understanding Users
·      Personas: Creating Characters to Represent Users
·      Equality, Diversity & Inclusion: Inclusive Design
·      Emotion: Understanding Emotion and Designing for It
·      Artificial Intelligence: Application to Design Research
·      Narratives & Archetypes: Designing for Identity
·      Human-Human Interaction: The Neglected Aspect of Good User Experience
·      Branding: How the Personality of Products and Services Affects User Experience
·      Organisational Culture: How Companies Make Design Decisions
·      Presentation Techniques: How to Communicate Research Findings to Clients
·      Business Strategy & Design: Engagement, Revenue & Efficiency
·      Positive Psychology: The Principles of Success