Âé¶¹TVÍøÕ¾

Broken links across staff profiles

Due to an ongoing technical issue, some links to publications and other resources in staff profiles may not always work. We apologise for the inconvenience and are working on a solution.

Prof Patrick Jordan

Professor in Design Psychology

Patrick Jordan
  • School Faculty of Science and Technology

  • Department Design Engineering & Mathematics

  • Location London

Research activities

Design for Wellbeing. Understanding how to design products and services so that interacting with them enables people’s wellbeing.

Human-Human Interaction (HHI) in User Experience (UX). Understanding how HHI affects UX and investigating how to design positive human-human interactions.

Autoethnography. Applying insights from personal experience to establishing user requirements and designing user experience.

Inclusive Design. Investigating how products and services can be designed to help those with disabilities, in particular ADHD.


Current Teaching

Prof Jordan teaches on the following courses:

PDE1315: Contextual Studies & Studio Practice

PDE 2316: Design Methods, Processes & Practice

PDE 3806: Design & Engineering in Context

His sessions are on the theme of Strategic Design. They include:

·      The Four Pleasures: A Framework for Understanding Users

·      Designing User Experience: The Building Blocks of UX

·      Research Methods: Techniques for Understanding Users

·      Personas: Creating Characters to Represent Users

·      Equality, Diversity & Inclusion: Inclusive Design

·      Emotion: Understanding Emotion and Designing for It

·      Artificial Intelligence: Application to Design Research

·      Narratives & Archetypes: Designing for Identity

·      Human-Human Interaction: The Neglected Aspect of Good User Experience

·      Branding: How the Personality of Products and Services Affects User Experience

·      Organisational Culture: How Companies Make Design Decisions

·      Presentation Techniques: How to Communicate Research Findings to Clients

·      Business Strategy & Design: Engagement, Revenue & Efficiency

·      Positive Psychology: The Principles of Success


Biography

Professor Patrick W. Jordan is an internationally recognised leader in design psychology and user experience, serving as advisor to top global companies and governments. He specialises in understanding user needs and helping his clients to deliver innovative, effective and engaging solutions.

Pat also has a successful academic career and is one of the most cited people within his discipline.

He has given keynote speeches at conferences and corporate events all over the world and has won over 100 awards for professional achievement and business excellence.

In 2026, Pat was awarded a higher doctorate for his contributions to research.

Qualifications

Title: DSc (Higher Doctorate) Design Research

Notes: Awarded for contributions to user research and design psychology over the course of my career.

Date: 27 Feb 2026

Institution: Brunel University London


Title: PhD Psychology

Notes: Thesis on the effect of design on product and system usability.

Date: 14 Jul 1993

Institution: University of Glasgow


Title: MSc (Eng) Work Design and Ergonomics

Notes: Project on mental workload while driving.

Date: 15 Dec 1990


Title: BEng Mechanical Engineering

Notes: Project on gas turbine engines in cars.

Date: 29 Jun 1989

Institution: University of Bristol


Publications