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Dr Rui Su

Senior Lecturer in Tourism

Rui Su
  • School Faculty of Business and Law

  • Department Marketing, Enterprise & Tourism

  • Location London

Research activities

My research interests are in cultural tourism, museology, war study, food study, and urban planning.

Particular interests in the following topics:

  • Interpretation in museums
  • Cultural trauma and coping
  • War memory and meaning-making
  • Conflict and peacebuilding
  • Food, migration and entrepreneurship
  • Visitor behaviours and visitor economy
  • Exhibition:

    Su, R., Staples, J., Heslop, J., Komor, A., Deschauer, B., & Ham, S.M. (2025). The Gaze: Well-being Journey of Immigrant Food Entrepreneurs. Small Business Research + Enterprise Centre, City of London Corporation, 13 October. Exhibition Launch Event and Panel Discussion. Podcast Link is .

    Su, R. & Oyewale, O. (2025). The Gaze: Well-being Journey of Immigrant Food Entrepreneurs. Small Business Research + Enterprise Centre, City of London Corporation. Online exhibition is .

    Su, R., Li, C., Lam, E. & Wong, P.(2025).Taste of Memory.The British Academy Summer Showcase, 20-21 June. Link is .

    Su, R., Li, C., Lam, E. & Wong, P.(2024).Taste of Memory.The London Archives. Online exhibition is .

    Documentary:

    Su, R. & Oyewale, O. (2025).Invisible Immigrant Food Entrepreneurs.YouTube link is.

    Su, R., Li, C., Lui, L. & Glendinning, K.C. (2024). Taste of Memory. YouTube link is .

    Articles in journals:

    Liu, A., Su, R. & Deng, Z. (2026). Journal of Heritage Tourism.

    Su, R., Liu, A. & Deng, Z. (2026). Cities,169, 106518.

    Su, R. & Park, H.Y. (2023). . Current Issues in Tourism, 26(10), 1652-1668.

    Sun, Y., Cai, H., Su, R. & S, Q. (2019). Asia Pacific Journal of Marketing and Logistics, 32(5), 1038-1054.

    Su. R. & Cai, H. (2019). Tourism, Culture and Communication, 19(4), 291-302.

    Su, R., Bramwell, B. & Walley, P. (2018). Annals of Tourism Research, 68, 30-40.

    Su, R. (2017). Carrying capacity and tourist interaction: A case study of four European museums. Tourism Planning and Design, 23, 64-72.

    Chapters in books:

    Park, H.Y. & Su, R. (2024). In: L. Lixinski & Y. Zhu. (Eds.). Heritage, Conflict and Peace-Building (pp.83-100). London: Routledge.

    Book reviews:

    Su, R. (2013)..Annals of Tourism Research,42,451-453.

    Su, R. (2013).Journal of Tourism and Cultural Change,11(1-2), 129-131.

    Su, R. (2013).Journal of Heritage Tourism,8(4), 362-363.

    Grants:

    2024-25 Principal Investigator (PI), "Invisible immigrant food entrepreneurs", funded by Higher Education Innovation Fund (HEIF), £4978.45.

    2023-24 Principal Investigator (PI),"Taste of Memory", funded by The British Academy SHAPE Involve and Engage, £7956.70. News is .

    2023-24 Co-Investigator (CI), "Taste of charitable giving in small museums: Case study of London Borough of Camden", funded by 鶹TVվ University Research Facilitation Fund (RFF), £2463.00.

    2022-23 Principal Investigator (PI),"London without walls: Creative and digital strategies for community engagement", funded by Higher Education Innovation Fund (HEIF), £4989.00.

    2021-22 Principal Investigator (PI),“Uncovering hidden culture for visitor economy recovery", funded by 鶹TVվ University Research & Knowledge Facilitation Fund (RKEFF), £2482.00.

    2019 Early Career Research (ECR) funding, “Development through the creative industries in Turkey”, funded by UKRI, AHRC and Katip Celebi Newton Fund, value: £578.00.

    2018-19 Principal Investigator (PI), “Transforming visitors’ emotional experiences through interpretations: The case of National Trust”, funded by 鶹TVվ University Research Facilitation Fund (RFF), value: £2500.00.

    2017-18 Co-Investigator (CI), “UK-Thailand Transnational Education (TNE) Development Project Year 2 – Gearing toward Thailand 4.0 and Sustainable Development”, funded by British Council and Nakhon Pathom Rajabhat University, value: 481,500 Baht (£11,264.00).

    2016 Early Career Research (ECR) funding, “Sustaining urban culture in city tourism: An interdisciplinary approach”, funded by British Council, Katip Celebi Newton Fund and Tubitak, value: £500.00.

    Engagement activities with external bodies:

    1. University ofEdinburgh -MScR external examiner. October 2025.

    2. Coventry University - BSc external examiner. September 2025.

    3. The British Academy, exhibit, The British Academy Summer Showcase, 20-21 June 2025. Link is.

    4. University of the West of Scotland - PhD external examiner. May 2025.

    5. The London Archives, Ming-Ai (London) Institute, University of Nottingham - "Taste of Memory" Exhibition and Festival, 28 October 2024. YouTube link is .

    6. King’s College London, Seoul National University, panel, "International Seminar on Heritage Interpretation and Presentation for Future Generation", 24 June 2024.

    7. Arts and Humanities Research Council (AHRC), grant reviewer, "India-UK research into creative industries and cultural heritage call".December 2023.

    8. London Metropolitan Archives, Lee Kum Kee (Europe) Limited, Ming-Ai (London) Institute – collaborated and delivered a series of public engagement workshops for the "Taste of Memory" project, funded by The British Academy (2023-24). YouTube link is.

    9. Jewish Museum London, Rainbow Collective, The Royal Philatelic Society London, Ming-Ai (London) Institute - collaborated and delivered digital storytelling workshop and public engagement festival, funded by HEIF (2022-23). YouTube link is .

    10. University of Otago - DBA external examiner. May 2022.

    11. UCL, panel, "Mandarin tourism marketing by year 10 students on the Mandarin Excellence Programme". Link is . October 2021.

    12. China National Tourist Office, consultant, "Smart tourism in the UK", November 2021.

    13. Sheffield Hallam University - DBA external examiner. October 2020.


    Current Teaching

    Undergraduate and Postgraduate teaching:

    TOU2016 Emerging Market: China and Latin America

    TOU2018 Tourism Enterprises and Revenue Management

    TOU2019 Tourism Business

    TOU3011 Creative Branding

    TOU3922 Cultural and Heritage Tourism

    TOU4235 Visitor Attractions Management

    Past experiences:

    Visiting Lecturer, University of Exeter, 2014

    Associate Lecturer, Sheffield Hallam University, 2013-2011

    Personal Tutor, University of Sheffield, 2011


    Biography

    Dr. Rui Su is Senior Lecturer in Tourism and Departmental Research & Knowledge Exchange Lead for Department of Marketing, Enterprise and Tourism. She has received a number of small research funding from The British Academy, The British Council, AHRC and 鶹TVվ University London.

    External activities

  • External Examiner for PhD thesis, , 2025
  • Grant reviewer, , 2023
  • External Examiner for DBA thesis, University of Otago, 2023
  • External Examiner for DBA thesis, , 2020
  • Publications