Research activities
Dr. Chong Yu is a Senior Lecturer in Marketing and the Departmental PGR Research Lead (Marketing, Enterprise, and Tourism) at the Faculty of Business and Law, Â鶹TVÍøÕ¾ University London. Chong’s research has been published in internationally renowned academic journals such as the Journal of World Business, Industrial Marketing Management, and Studies in Higher Education.
He mentors research projects at both postgraduate and undergraduate levels. If you are passionate about pursuing a PhD in Business and Management, please email to discuss your research proposal.
Ueno, A., Yu, C., Curtis, L., & Dennis, C. (2025). Job demands-resources theory extended: stress, loneliness, and care responsibilities impacting UK doctoral students’ and academics’ mental health. , 1-16. (ABS 3*)Ueno, A., Curtis, L., Wood, R., Al-Emran, M., & Yu, C. (2024). A Review of the Metaverse in Higher Education: Opportunities, Challenges and Future Research Agenda. , 1-16.Yu, C., Ang, D., Najafi-Tavani, Z., and Zanditou, E. (2023). When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility. , 113, 88-99. (ABS 3*)Najafi-Tavani, Z., Robson, M.J., Zaefarian, G., Andersson, U., and Yu, C. (2018). Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter? , 53(4), 475-492. (ABS 4)Yu, C., Najafi-Tavani, Z., Robson, M., & Zaefarian, G. (December 2023). "The Contingent Effects of Challenge Stressors and Hindrance Stressors on Multinational Corporations' Subsidiary Performance." Presented at the Annual Conference of the European International Business Academy, ISEG, Portugal (Best track paper awarded and shortlisted for the Copenhagen Business School Prize)Yu, C., Najafi-Tavani, Z., Robson, M., & Zaefarian, G. (July 2023). "The Contingent Effects of Challenge Stressors and Hindrance Stressors on Multinational Corporations' Subsidiary Performance." Presented at the Annual Meeting of the Academy of International Business, SGH Warsaw School of Economics, Poland.Grants:
2023-24 Co-Investigator (CI), "Taste of Charitable Giving in Small Museums: Case Study of London Borough of Camden", funded by Â鶹TVÍøÕ¾ University Research Facilitation Fund (RFF), £2463.00.2022-23 Co-Investigator (CI), "London without Walls: Creative and Digital Strategies for Community Engagement", funded by Higher Education Innovation Fund (HEIF), £4989.00.Current Teaching
Module Leader: Marketing Research and Insights (MKT2001)Module Leader: Event Planning and Management (TOU3026)Dissertation Supervisor: Research Project (MKT4166)
